The making of the Fedora logo

What an interesting study in branding. This story and related slideshow/presentation show how branding an organization or movement should happen. The most memorable thing that the designer did was listen. He listened for months to the Fedora folks and based on what they had said, extracted a few critical thoughts that would make up the genesis of the logo.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s